Pulse
Tool UpdateFeb 2026

You Google less and ask AI more

The shift

Start research on GoogleStart research by asking AI

How it happened

Dec
ChatGPT search goes mainstream

OpenAI's search mode becomes the default — users stop opening Google for questions

Jan
Perplexity hits 100M monthly users

AI-native search with citations becomes a real alternative to traditional search

Feb
Google reports first search volume decline

For the first time, Google's search volume dips as users shift to AI assistants

The players

ChatGPT

Built-in search made it the first stop for questions

Perplexity

Proved AI search with citations could replace Google

Google

Responded with AI Overviews but lost the default behavior

What you used to think

  • "Google is still the best way to find information"
  • "AI doesn't have up-to-date information"
  • "I need to see multiple sources, not one AI answer"

What's actually true now

  • AI search synthesizes answers from multiple sources with citations
  • Real-time web access means AI answers are as current as Google
  • For most research questions, AI gives you the answer — Google gives you links

What to do about it

Next time you want to research something, ask ChatGPT or Perplexity instead of Googling. You'll get an answer with sources, not a page of links to scan.

AI Research