Playbooks

Full desk playbook

The Marketer's AI Workstation

Run campaigns that used to need a full team

From brief to live campaign in one day — research, copy, creative, and distribution

The desk

Every tool on this workstation, and what it does.

perplexity

Your market analyst

Market research and competitive intelligence

claude

Your copywriter

Campaign messaging and long-form copy

chatgpt

Your ad copy machine

Quick ad copy and brainstorming

canva

Your creative studio

Ad creatives and social assets

midjourney

Your visual artist

Hero images and campaign visuals

gamma

Your web designer

Landing pages from copy

zapier

Your marketing ops

Full-funnel marketing automation

The flow

How it all connects — from first idea to finished result.

1
Perplexity1 / 5

Maya drops a campaign brief into the research tool

AI analyzes the market, audience segments, and competitor positioning

Output:Market analysis + audience segments + competitor audit

Paste the audience insights into Claude for messaging

The impact

What changes when your workstation is set up.

Campaign launch time

Without AI

2-4 weeks (design, copy, dev, QA)

With AI

1-2 days

Cost per campaign

Without AI

$3,000-8,000 (agency/freelancers)

With AI

Under $100 in tools

Ad creative variants

Without AI

2-3 (limited by designer bandwidth)

With AI

10-20 variants tested quickly

Campaign experiments/quarter

Without AI

2-3 big bets

With AI

8-12 fast iterations

Start building this desk.

You don't need everything at once. Pick the first tool and go.