Playbook
Content pipeline
Blog post in, social content out. Do it manually in 15 minutes — or automate it and never think about it again.
Claude· Midjourney· Buffer
You write. The agent posts.
Set it up once. Every time you publish a blog post, social content gets created and scheduled — without you touching a thing.
What appears automatically
Your team wastes 6 hours a week in meetings that should be Slack messages.
Here’s what we did about it (and shipped 23% more): 🧵
2/ We killed the daily standup. Replaced it with a 2-minute async check-in. Same info, zero calendar slots.
Show thread (5 tweets)
We were spending 6 hours a week in status meetings. Six hours.
So we ran an experiment: kill every recurring meeting and start from zero.
The daily standup? Replaced with a 2-minute async check-in on Slack. Same visibility, zero interruptions.
The results surprised even us — our team shipped 23% more features...see more
How does this happen?
Set up once
~5 minutesTone & voice
Platforms
Post schedule
Tue & Thu · 9:00 AM (X) · 11:30 AM (LinkedIn)
Content source
WordPress · yoursite.com/blog
Zapier watches your CMS. When a new post goes live, it sends the content to Claude (with your tone & platform preferences), then pushes the results straight into Buffer. You don't open a tab.
Set up with ZapierNot ready to automate? Walk through it step by step — 6 prompts, ~15 minutes. Same result, full control.
Extract key points
Open Claude and paste your full blog post. Ask it to identify the 3-5 core ideas that would work on social media — surprising, actionable, or quotable.
Read this blog post and identify the 3-5 key points that would resonate most on social media. Focus on insights that are surprising, actionable, or quotable. [paste your blog post here]
✓ A bullet list of key points, each one concise enough to build a tweet around.
Refine into standalone points
Review the key points. Each should stand on its own without the blog post. Ask Claude to reword any that don't and drop weak ones.
Rewrite these key points so each one is self-contained and makes sense without reading the blog post. Drop any that aren't strong enough for social media. [paste key points]
✓ Each point is self-contained. If it doesn't make sense on its own, it needs rewording.
Write Twitter thread
Turn the refined key points into a 5-tweet thread. Tweet 1 should hook attention. Each tweet should stand alone but flow as a sequence.
Turn these key points into a Twitter/X thread of 5 tweets. Rules: - Tweet 1 is a hook — make people stop scrolling - Each tweet should work on its own - Use short sentences, no hashtags - End with a CTA linking to the blog post Key points: [paste key points]
✓ Tweet 1 hooks attention. Each tweet adds a new idea. Feels like a conversation, not a summary.
Write LinkedIn post
Adapt the same content for LinkedIn — longer, professional, first-person. Open with a bold statement, end with a question to drive engagement.
Rewrite this content as a LinkedIn post (under 300 words). Rules: - First person, professional but human tone - Open with a bold statement or question - Break into short paragraphs (2-3 lines each) - End with a question to drive engagement Content: [paste key points]
✓ Feels personal, not corporate. Opens strong. Short paragraphs. Ends with a question.
Generate visuals
Create header images — one landscape (16:9) for Twitter, one square (1:1) for LinkedIn/Instagram.
/imagine a clean, modern header image for a blog post about [your topic]. Minimal design, dark background, subtle gradient, no text. --ar 16:9 --v 7
✓ Clean, on-brand visuals that complement your content without overwhelming it.
Queue everything
Create posts for each platform in Buffer. Paste the Twitter thread, LinkedIn post, and attach visuals. Schedule at optimal times.
✓ All posts queued with visuals attached, scheduled at different times.